Our Story

"A JOURNEY OF A THOUSAND MILES BEGINS WITH A SINGLE STEP"
The story of National Minerals began long before the company itself was established.
In 1984, at just 14 years old, our founder Parag Jhaveri first visited the mineral mines with his father. What began as regular Sunday visits soon developed into a deep fascination with minerals, gemstones, and the people behind them. Buying minerals directly from miners and learning about their origins sparked a passion that would eventually become a lifelong journey.
After completing college, Parag turned this passion into a business, and National Minerals was born.
Over the years, the company grew from its roots in minerals to a wide range of gemstone, lapidary, jewellery and metaphysical products. Participation in major gem and mineral shows around the world helped National Minerals build lasting relationships with customers across international markets.
Today, with more than 30 years of experience, National Minerals is known for its focus on quality, craftsmanship and reliability. From selecting raw materials to the final polishing and finishing, we pay close attention to every stage of production to ensure that our products meet our quality standards.
Our Values
Since the beginning, ethical business practices and long-term relationships have been at the heart of National Minerals. We believe that trust is built through consistency, transparency and doing business the right way.
For us, a successful business is not simply about making a sale. It is about creating relationships that bring customers back to us year after year.
The Next Generation
National Minerals continues to grow as the next generation joins the journey. Yash Jhaveri, son of founder Parag Jhaveri, is helping take the family legacy forward with a greater focus on the company’s international and online presence.
While the way we do business continues to evolve, our foundation remains the same: quality products, ethical practices and lasting customer relationships.
Our belief has always been simple: there is a big difference between a satisfied customer and a loyal customer. We strive for the latter.
